About Synthentic
Synthentic was formed to help combat poor data quality, tight budgets and unrealistic timelines.
Synthentic can help teams gain access to users at all times and do so efficiently and accurately, by building synthetic personas.
Synthentic is built for the teams that aim to bridge the gap between AI capability and human insight. Synthentic helps market research and insights professionals create custom GPTs that are tuned to their audience and mimic real people —because good research starts with real conversations.
What “Synthentic” means:
Our name is a mix of synthetic and authentic. It’s a reminder that while AI can simulate behavior, it’s human understanding that makes it meaningful. We build tools that combine both—so your insights stay sharp, smart, and real.
Our philosophy:
AI does not replace human intelligence—it amplifies it. At Synthentic, we focus on teaching teams how to use synthetic personas responsibly and creatively, so they can think faster, explore deeper, and discover more. We don’t want to replace humans with AI, we want to train and enable them.
REal people, synthetic capabilities
-
Brian brings 20+ years experience and a deep understanding of both B2C and B2B markets.
He’s been an early adopter of AI in reseach and has used it to stay ahead of change through smarter, faster insights.
He founded Synthetic to help others adopt emerging technologies to help make their lives better.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!